"Indoor Golf" takes over the ATL

Top Golf and Putt Shack started the covered/indoor golf craze in Atlanta but now there are a ton of new "indoor golf simulator" concepts popping up. This is where you swing real clubs and hit real golf balls into a mat with a video projection of where your ball in theory would go on a course, your swing speed, the ball speed, and a ton of other cool nerdy metrics. Some of these are more for players who want to get out of the elements and work on their game by themselves or with wing coaches, some are more for entertainment and some are straight up like an exclusive indoor country club with great food, cocktails, and bougie lounges.

Atlanta Golf & Social has signed a lease at the adaptive-reuse development in Atlanta's West End, occupying one of the last remaining spaces at the Lee + White food hall. The concept combines indoor golf simulators and lessons with a casual sports-bar environment. This is the second location for Atlanta Golf & Social, which opened in downtown Chamblee in April 2023. In addition to a golf experience powered by Trackman, a premier simulator technology, Atlanta Golf & Social features craft cocktails, food options, and purposefully designed bar and lounge spaces.

Five Iron Golf in Midtown promises to make golf for everyone by delivering a dynamic, entertaining, and inclusive way to experience golf. Five Iron Golf has expanded nationwide across ten major U.S. cities and over 20 locations and counting, with international franchise locations in Singapore and India. Helping the masses to get their swing on, the 5i way is about access to play, practice, and party, inclusivity to bring out the golfer in everyone, and unforgettable experiences. For the serious golfer, Five Iron hosts high-tech Trackman simulators, access to teaching professionals, practice time, leagues, club storage, showers, top-of-the-line clubs which are free to use during your booking, and in-house club fitting services. For the less-than-serious golfer (and let's be honest, most of the serious golfers too), Five Iron offers flexible event spaces, a full-service bar, locally-crafted food menus, table games like ping pong and shuffleboard, and widescreen TVs perfect for watching your favorite game. Slow your roll and up your game with Five Iron Golf.

Back Nine Golf is coming soon to the Chattahoochee Works development and promises Indoor Golf but pro-level results.

My buddies Jonathan Baker and John Birdsong have a gorgeous bougie concept called Intown Golf Club in Buckhead. This is a private membership model and already has a waiting list. Intown Golf promises an exclusive yet inviting retreat in the heart of your city, where you can squeeze in a quick round during lunch, host a social gathering or business meeting, grab an after-work cocktail, or work on your yardages in private. Whether you're a single-digit handicap or simply have a passion for the game, Intown provides a weatherproof setting for play and practice, no matter the weather. Get in line for your membership! https://www.intowngolfclub.com/the-club


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